McDonald's equiped 10 of its restaurants in Chicago with automated speech-recognition for their drive-through windows. Now they're facing a potential class-action lawsuit. Long-time Slashdot reader KindMind shares this report from the Register: McDonald's has been accused of illegally collecting and processing customers' voice recordings without their consent in the U.S. state of Illinois... The state has some of the strictest data privacy laws; its Biometric Information Privacy Act (BIPA) states: "No private entity may collect, capture, purchase, receive through trade, or otherwise obtain a person's or a customer's biometric identifier or biometric information." unless it receives written consent.

Shannon Carpenter, a resident of Illinois, sued [PDF] McDonald's in April on behalf of himself and all other affected state residents. He claimed the fast-chow biz has broken BIPA by not obtaining written consent from its customers to collect and process their voice data, nor has it explained in its privacy policy how or if the data is stored or deleted. His lawsuit also stated that McDonald's has been experimenting with AI software taking orders at its drive thrus since last year.

"Plaintiff, like the other class members, to this day does not know the whereabouts of his voiceprint biometrics which defendant obtained," Carpenter's lawsuit stated. Under the BIPA, people can receive up to $5,000 in damages from private entities for each violation committed "intentionally or recklessly," or $1,000 if each violation was from negligence instead.

The suit also claimed the machine-learning software built by McD Tech Labs doesn't just transcribe speech into text, it processes audio samples to glean all sorts of personal information to predict a customer's "age, gender, accent, nationality, and national origin."

During the Epic v. Apple trial, an email chain surfaced that reveals Apple seemingly admitted "it manually boosted the ranking of its own Files app ahead of the competition for 11 entire months," reports The Verge. This comes after two monstrous reports by The Wall Street Journal and The New York Times showed Apple's App Store clearly and consistently ranking its own apps ahead of competitors. Apple claimed it had done nothing wrong. The Verge reports: "We are removing the manual boost and the search results should be more relevant now," wrote Apple app search lead Debankur Naskar, after the company was confronted by Epic Games CEO Tim Sweeney over Apple's Files app showing up first when searching for Dropbox. "Dropbox wasn't even visible on the first page [of search results]," Sweeney wrote. As you'll see, Naskar suggested that Files had been intentionally boosted for that exact search result during the "last WWDC." That would have been WWDC 2017, nearly a year earlier, when the Files apps first debuted. The email chain actually reflects fairly well on Apple overall. Apple's Matt Fischer (VP of the App Store) clearly objects to the idea at first. "[W]ho green lit putting the Files app above Dropbox in organic search results? I didn't know we did that, and I don't think we should," he says. But he does end the conversation with "In the future, I want any similar requests to come to me for review/approval," suggesting that he's not entirely ruling out manual overrides.

But Apple tells The Verge that what we think we're seeing in these emails isn't quite accurate. While Apple didn't challenge the idea that Files was unfairly ranked over Dropbox, the company says the reality was a simple mistake: the Files app had a Dropbox integration, so Apple put "Dropbox" into the app's metadata, and it was automatically ranked higher for "Dropbox" searches as a result. I'm slightly skeptical of that explanation -- partially because it doesn't line up with what Naskar suggests in the email, partially because Apple also told me it immediately fixed the error (despite it apparently continuing to exist for 11 months, hardly immediate), and partially because the company repeatedly ignored my questions about whether this has ever happened with other apps before. The most Apple would tell me is that it didn't manually boost Files over competitors, and that "we do not advantage our apps over those of any developer or competitor" as a general rule.

Following Apple's acquisition of popular weather app Dark Sky in March 2020, Dark Sky's iOS app and website will be available until the end of 2022, co-founder Adam Grossman said in a Monday update to Dark Sky's blog. The Verge reports: The update about the 2022 shutdown hit the same day that Apple announced new weather features coming to iOS 15 as part of its WWDC keynote presentation. The stock Weather app is getting a new design, full-screen weather maps, next-hour precipitation notifications, and even new animated backgrounds. Dark Sky shut down the Android and Wear OS versions of its apps on August 1st, 2020. But the iOS app is still available for $3.99 on the App Store, if you're interested in buying it ahead of next year's shutdown. The Dark Sky API will also continue to work for existing customers until the end of 2022. Previously, the API was set to stop working at the end of this year; now, it will work for a little while longer.

An anonymous reader quotes a report from Ars Technica: On Thursday morning, Waymo announced that it is working with trucking company JB Hunt to autonomously haul cargo loads in Texas. Class 8 JB Hunt trucks equipped with the autonomous driving software and hardware system called Waymo Driver will operate on I-45 in Texas, taking cargo between Houston and Fort Worth. However, the trucks will still carry humans -- a trained truck driver and Waymo technicians -- to supervise and take over if necessary.

"This will be one of the first opportunities for JB Hunt to receive data and feedback on customer freight moved with a Class 8 tractor operating at this level of autonomy. While we believe there will be a need for highly skilled, professional drivers for many years to come, it is important for JB Hunt as an industry leader to be involved early in the development of advanced autonomous technologies and driving systems to ensure that their implementation will improve efficiency while enhancing safety," said Craig Harper, chief sustainability officer at JB Hunt. "We're thrilled to collaborate with JB Hunt as we advance and commercialize the Waymo Driver," said Charlie Jatt, head of commercialization for trucking at Waymo. "Our teams share an innovative and safety-first mindset as well as a deep appreciation for the potential benefits of autonomous driving technology in trucking. It's companies and relationships like these that will make this technology a commercial reality in the coming years."

Hackers have broken into gaming giant Electronic Arts, the publisher of Battlefield, FIFA, and The Sims, and stole a wealth of game source code and related internal tools, Motherboard reported Thursday. From the report: "You have full capability of exploiting on all EA services," the hackers claimed in various posts on underground hacking forums viewed by Motherboard. A source with access to the forums, some of which are locked from public view, provided Motherboard with screenshots of the messages. In those forum posts the hackers said they have taken the source code for FIFA 21, as well as code for its matchmaking server. The hackers also said they have obtained source code and tools for the Frostbite engine, which powers a number of EA games including Battlefield. Other stolen information includes proprietary EA frameworks and software development kits (SDKs), bundles of code that can make game development more streamlined. In all, the hackers say they have 780gb of data, and are advertising it for sale in various underground hacking forum posts viewed by Motherboard. EA confirmed to Motherboard that it had suffered a data breach and that the information listed by the hackers was the data that was stolen.

An anonymous reader quotes a report from CNBC: Facebook is setting its sights on the creator economy, hoping to allow millions of people to make a living off its family of apps. But the company wants to promote offline transactions between creators and companies in order to avoid Apple's 30% cut of in-app purchases, Instagram head Adam Mosseri said Wednesday. "When there are digital transactions that happen on iOS, Apple insists that they take 30% of that. There's a very few number of exceptions. For transactions that happen in iOS, we're going to have to abide by their rules... but in general we're going to look for other ways to help creators make a living and facilitating transactions that happen in other places," Mosseri told CNBC's "Squawk Box." "So, for instance, if we could help brands and creators vet each other and find each other, they could make those transactions happen offline. For affiliate marketing, it's real goods, not digital goods. So we're going to try and lean in to the places creators can actually make a stable living," he added.

Apple generally takes a 30% rake from purchases of software or digital goods from apps distributed through the App Store. That would mean creators would eventually have to split revenue from goods sold within the app between themselves, Facebook and Apple. (Facebook hasn't said how much of a cut it will take, but did say it will be less than 30%.) In order to skirt around that, Instagram could push for creators to connect offline with brands or other people, in an effort to make money off the iOS operating system. It'll be a key issue for the company, which has spent the past several years feuding with the Apple.

Thelasko writes: The company operates servers at strategic points around the world to help customers move and store content close to their end users. But a customer quite legitimately changing their settings had exposed a bug in a software update issued to customers in mid-May, causing '85% of our network to return errors', it said in a blogpost.

President Biden on Wednesday will revoke a Trump-era executive order that sought to ban the popular app TikTok and replace it with one that calls for a broader review of a number of foreign-controlled applications that could pose a security risk to Americans and their data. From a report: According to a memo circulated by the Commerce Department and obtained by The New York Times, the order will address a number of applications and bolster recent actions the Biden administration has taken to curb the growing influence of Chinese technology companies.

It is the first significant step Mr. Biden has taken to address a challenge left for him by President Donald J. Trump, whose administration fought to ban TikTok and force its Chinese-owned parent company, ByteDance, to sell the app. Legal challenges immediately followed and the app is still available as the battle languishes in the courts. Mr. Biden's order "will direct the secretary of commerce to use a criteria-based decision framework and rigorous, evidence-based analysis to evaluate and address the risks" posed by foreign-operated applications, according to the memo. "As warranted, the secretary will determine appropriate actions based on a thorough review of the risks posed by foreign adversary connected software applications."

New submitter DaveV1.0 shares a report from CNBC: At 10 McDonald's locations in Chicago, workers aren't taking down customers' drive-thru orders for McNuggets and french fries -- a computer is, CEO Chris Kempczinski said Wednesday. Kempczinski said the restaurants using the voice-ordering technology are seeing about 85% order accuracy. Only about a fifth of orders need to be a taken by a human at those locations, he said, speaking at Alliance Bernstein's Strategic Decisions conference.

In 2019, under former CEO Steve Easterbrook, McDonald's went on a spending spree, snapping up restaurant tech. One of those acquisitions was Apprente, which uses artificial intelligence software to take drive-thru orders. Kempczinski said the technology will likely take more than one or two years to implement. "Now there's a big leap from going to 10 restaurants in Chicago to 14,000 restaurants across the U.S., with an infinite number of promo permutations, menu permutations, dialect permutations, weather — and on and on and on," he said. Another challenge has been training restaurant workers to stop themselves from jumping in to help.

KDE Plasma 5.22 is now available, bringing "hugely improved" Wayland support, better performance for gaming, adaptive panel transparency for the panel and widgets, and more. Phoronix reports: There is now support for variable rate refresh (VRR) / Adaptive-Sync on Wayland, vertical/horizontal maximization now working with KWin Wayland, global menu applet support under Wayland, support for activities, and a lot of other general improvements and fixes so the overall Wayland support is much more polished and nearly at par to the X.Org Server support.

The performance for gaming with KDE Plasma on Wayland should also be better with now having direct scan-out support for full-screen windows. Rounding out the graphics fun with this release is also GPU hot-plugging support on Wayland for KWin, such as if using an external GPU or USB display adapter. KDE Plasma 5.22 also delivers on adaptive panel transparency for the panel and widgets, desktop notification improvements, Plasma System Monitor has replaced KSysGuard as the default system monitoring application, and a variety of other improvements. You can view the full changelog for Plasma 5.22 here.

When ransomware hackers hit Colonial Pipeline last month and shut off the distribution of gas along much of the East Coast of the United States, the world woke up to the danger of digital disruption of the petrochemical pipeline industry. Now it appears another pipeline-focused business was also hit by a ransomware crew around the same time, but kept its breach quiet -- even as 70 gigabytes of its internal files were stolen and dumped onto the dark web. From a report: A group identifying itself as Xing Team last month posted to its dark web site a collection of files stolen from LineStar Integrity Services, a Houston-based company that sells auditing, compliance, maintenance, and technology services to pipeline customers. The data, first spotted online by the WikiLeaks-style transparency group Distributed Denial of Secrets, or DDoSecrets, includes 73,500 emails, accounting files, contracts, and other business documents, around 19 GB of software code and data, and 10 GB of human resources files that includes scans of employee driver's licenses and Social Security cards. And while the breach doesn't appear to have caused any disruption to infrastructure like the Colonial Pipeline incident, security researchers warn the spilled data could provide hackers a roadmap to more pipeline targeting. LineStar did not respond to requests for comment.

Apple on Monday said a new "private relay" feature designed to obscure a user's web browsing behavior from internet service providers and advertisers will not be available in China for regulatory reasons. From a report: The feature was one of a number of privacy protections Apple announced at its annual software developer conference on Monday, the latest in a years-long effort by the company to cut down on the tracking of its users by advertisers and other third parties. Apple's decision to withhold the feature in China is the latest in a string of compromises the company has made on privacy in a country that accounts for nearly 15% of its revenue.

In 2018, Apple moved the digital keys used to lock Chinese users' iCloud data, allowing authorities to work through domestic courts to gain access to the information. China's ruling Communist Party maintains a vast surveillance system to keep a close eye on how citizens use the country's heavily controlled internet. Under President Xi Jinping, the space for dissent in China has narrowed, while censorship has expanded. Apple's "private relay" feature first sends web traffic to a server maintained by Apple, where it is stripped of a piece of information called an IP address. From there, Apple sends the traffic to a second server maintained by a third-party operator who assigns the user a temporary IP address and sends the traffic onward to its destination website.

prz writes: PGP just hit its 30th birthday. Before 1991, the average person had essentially no tools to communicate securely over long distances. That changed with PGP, which sparked the Crypto Wars of the 1990s. "Here we are, three decades later, and strong crypto is everywhere," writes PGP developer Phil Zimmermann in a blog post. "What was glamorous in the 1990s is now mundane. So much has changed in those decades. That's a long time in dog years and technology years. My own work shifted to end-to-end secure telephony and text messaging. We now have ubiquitous strong crypto in our browsers, in VPNs, in e-commerce and banking apps, in IoT products, in disk encryption, in the TOR network, in cryptocurrencies. And in a resurgence of implementations of the OpenPGP protocol. It would seem impossible to put this toothpaste back in the tube."

He continues: "Yet, we now see a number of governments trying to do exactly that. Pushing back against end-to-end encryption. [...] The need for protecting our right to a private conversation has never been stronger. Many democracies are sliding into populist autocracies. Ordinary citizens and grassroots political opposition groups need to protect themselves against these emerging autocracies as best as they can. If an autocracy inherits or builds a pervasive surveillance infrastructure, it becomes nearly impossible for political opposition to organize, as we can see in China. Secure communications is necessary for grassroots political opposition in those societies."

"It's not only personal freedom at stake. It's national security," says Zimmermann. "We must push back hard in policy space to preserve the right to end-end encryption."

An anonymous reader shares an excerpt from an interview The Guardian conducted with Microsoft's Kate Crawford. "Kate Crawford studies the social and political implications of artificial intelligence," writes Zoe Corbyn via The Guardian. "She is a research professor of communication and science and technology studies at the University of Southern California and a senior principal researcher at Microsoft Research. Her new book, Atlas of AI, looks at what it takes to make AI and what's at stake as it reshapes our world." Here's an excerpt from the interview: What should people know about how AI products are made?
We aren't used to thinking about these systems in terms of the environmental costs. But saying, "Hey, Alexa, order me some toilet rolls," invokes into being this chain of extraction, which goes all around the planet... We've got a long way to go before this is green technology. Also, systems might seem automated but when we pull away the curtain we see large amounts of low paid labour, everything from crowd work categorizing data to the never-ending toil of shuffling Amazon boxes. AI is neither artificial nor intelligent. It is made from natural resources and it is people who are performing the tasks to make the systems appear autonomous.

Problems of bias have been well documented in AI technology. Can more data solve that?
Bias is too narrow a term for the sorts of problems we're talking about. Time and again, we see these systems producing errors -- women offered less credit by credit-worthiness algorithms, black faces mislabelled -- and the response has been: "We just need more data." But I've tried to look at these deeper logics of classification and you start to see forms of discrimination, not just when systems are applied, but in how they are built and trained to see the world. Training datasets used for machine learning software that casually categorize people into just one of two genders; that label people according to their skin color into one of five racial categories, and which attempt, based on how people look, to assign moral or ethical character. The idea that you can make these determinations based on appearance has a dark past and unfortunately the politics of classification has become baked into the substrates of AI.

What do you mean when you say we need to focus less on the ethics of AI and more on power?
Ethics are necessary, but not sufficient. More helpful are questions such as, who benefits and who is harmed by this AI system? And does it put power in the hands of the already powerful? What we see time and again, from facial recognition to tracking and surveillance in workplaces, is these systems are empowering already powerful institutions -- corporations, militaries and police.

What's needed to make things better?
Much stronger regulatory regimes and greater rigour and responsibility around how training datasets are constructed. We also need different voices in these debates -- including people who are seeing and living with the downsides of these systems. And we need a renewed politics of refusal that challenges the narrative that just because a technology can be built it should be deployed.

One of the biggest new features of macOS Monterey, the next version of macOS announced at WWDC, is the ability to share a keyboard and mouse across an iMac, MacBook, and iPad. It's called "Universal Control" and it's coming this Fall. Ars Technica reports: Apple SVP of Software Engineering Craig Federighi demonstrated the ability to simply set an iPad near a Mac, move the cursor of the latter toward the former, and have the iPad automatically recognize it. This means users can directly drag and drop files between devices, for instance. Apple demonstrated this feature across an iMac, MacBook, and iPad in concert. Beyond that, macOS Monterey will make it possible to AirPlay video, audio, documents, and other items from an iPad or iPhone directly to a Mac.

The update also brings the Shortcuts feature first seen on iPhones and iPads, allowing users to access automated tasks and workflows on the Mac. Apple says the existing Automator app will continue to be supported with Monterey and that users will be able to import existing Automator workflows into Shortcuts. Safari will also receive something of a makeover with Monterey, bringing a thinner and visually cleaner toolbar alongside more compact tabs. Active tab bars will now house the traditional URL and search bar, and tabs can now be grouped together and accessed through Safari's sidebar. These tab groups can then be accessed and updated across Macs, iPhones, and iPads.

The update will include a number of features from the newly announced iOS 15 and iPadOS 15 updates as well. This includes a SharePlay feature that lets users share content or their current device screen over a FaceTime call and a Focus feature that filters and minimizes notifications when users indicate they are in the middle of a particular activity ("coding," "gaming," etc.).

An anonymous reader quotes a report from BleepingComputer: The latest Notepad++ release has removed support for Bing search from the app after the "tank man" fiasco Microsoft had to deal with on Friday afternoon. "Microsoft Bing is removed from Notepad++ settings for Search on Internet command, due to its poor reliability," the Notepad++ v8 announcement reads. Don Ho, the creator of Notepad++, one of the most popular open-source Notepad replacements, revealed on GitHub that the motivation behind this decision is Bing censoring results instead of doing "its job." "When a search engine does the censorship instead of its job, the search result loses its quality and it's not reliable anymore," Don Ho said in the GitHub commit removing Bing support. "Hence, Microsoft Bing is removed from Notepad++ for "Search on Internet" command." "While there was no immediate explanation to the problem, it is a widely known fact that China forces companies with businesses within its borders to abide by its censorship rules requiring to block references to China's 1989 crackdown on Tiananmen Square protests," notes BleepingComputer. A Microsoft spokesperson said it was "due to an accidental human error."

In August 2020, China banned Notepad++ after Don Ho protested against China's human rights violations of the Uyghur people and the Hong Kong political unrest by releasing two versions dubbed 'Stand with Hong Kong' and 'Free Uyghur.'

"Apple's tightly controlled App Store is teeming with scams," argues a 3,000-word exposé in Sunday's Washington Post

"Among the 1.8 million apps on the App Store, scams are hiding in plain sight. Customers for several VPN apps, which allegedly protect users' data, complained in Apple App Store reviews that the apps told users their devices have been infected by a virus to dupe them into downloading and paying for software they don't need. A QR code reader app that remains on the store tricks customers into paying $4.99 a week for a service that is now included in the camera app of the iPhone. Some apps fraudulently present themselves as being from major brands such as Amazon and Samsung. Of the highest 1,000 grossing apps on the App Store, nearly two percent are scams, according to an analysis by The Washington Post. And those apps have bilked consumers out of an estimated $48 million during the time they've been on the App Store, according to market research firm Appfigures.

The scale of the problem has never before been reported. What's more, Apple profits from these apps because it takes a cut of up to a 30 percent of all revenue generated through the App Store.

Even more common, according to The Post's analysis, are "fleeceware" apps that use inauthentic customer reviews to move up in the App Store rankings and give apps a sense of legitimacy to convince customers to pay higher prices for a service usually offered elsewhere with higher legitimate customer reviews...

Apple has long maintained that its exclusive control of the App Store is essential to protecting customers, and it only lets the best apps on its system. But Apple's monopoly over how consumers access apps on iPhones can actually create an environment that gives customers a false sense of safety, according to experts... Apple isn't the only company that struggles with this issue: They're also on Google's Play Store, which is available on its Android mobile operating system. But unlike Apple, Google doesn't claim that its Play Store is curated. Consumers can download apps from different stores on Android phones, creating competition between app stores...

When it comes to one type of scam, there's evidence that Apple's store is no safer than Google's. Avast analyzed both the Apple and Google app stores in March, looking for fleeceware apps. The company found 134 in the App Store and 70 on the Play Store, with over a billion downloads, about half on Android and half on iOS, and revenue of $365 million on Apple and $38.5 million on Android. Most the victims were in the United States.

Slashdot reader Charlotte Web summarizes a Department of Justice press release: The U.S. Department of Justice says "millions" of computers around the world were infected with the Trickbot malware, which was used "to harvest banking credentials and deliver ransomware."

In February they arrested a 55-year-old woman in Miami, Florida, saying she and her associates "are accused of infecting tens of millions of computers worldwide, in an effort to steal financial information to ultimately siphon off millions of dollars through compromised computer systems," according to Special Agent in Charge Eric B. Smith of the FBI's Cleveland Field Office. In October ZDNet was calling Trickbot "one of today's largest malware botnets and cybercrime operations."

Yesterday that woman — Alla Witte, aka "Max" — was arraigned in federal court in Cleveland, Ohio. According to the indictment, Witte worked as a malware developer for the Trickbot Group and wrote code related to the control, deployment, and payments of ransomware.

From the Department of Justice announcement:

The ransomware informed victims that their computer was encrypted, and that they would need to purchase special software through a Bitcoin address controlled by the Trickbot Group to decrypt their files. In addition, Witte allegedly provided code to the Trickbot Group that monitored and tracked authorized users of the malware and developed tools and protocols to store stolen login credentials... Witte and her co-conspirators allegedly worked together to infect victim computers with the Trickbot malware designed to capture online banking login credentials and harvest other personal information, including credit card numbers, emails, passwords, dates of birth, social security numbers and addresses. Witte and others also allegedly captured login credentials and other stolen personal information to gain access to online bank accounts, execute unauthorized electronic funds transfers and launder the money through U.S. and foreign beneficiary accounts...

If convicted, Witte faces a maximum penalty of 30 years in prison for conspiracy to commit wire and bank fraud; 30 years in prison for each substantive bank fraud count; a two-year mandatory sentence for each aggravated identity theft count, which must be served consecutively to any other sentence; and 20 years in prison for conspiracy to commit money laundering.

The indictment alleges that "beginning in November 2015, Witte and others stole money and confidential information from unsuspecting victims, including businesses and their financial institutions in the United States, United Kingdom, Australia, Belgium, Canada, Germany, India, Italy, Mexico, Spain, and Russia through the use of the Trickbot malware." The AP reports the group is now accused of targeting high-reward victims which included hospitals, schools, public utilities, and governments, as well as real estate and law firms and country clubs.

Interestingly, this case is part of the U.S. Department of Justice's "Ransomware and Digital Extortion Task Force," with its Criminal Division working with the U.S. Attorneys' Offices and prioritizing the disruption, investigation, and prosecution of ransomware "by tracking and dismantling the development and deployment of malware, identifying the cybercriminals responsible, and holding those individuals accountable for their crimes," according to the department's statement. "The department, through the Task Force, also strategically targets the ransomware criminal ecosystem as a whole and collaborates with domestic and foreign government agencies as well as private sector partners to combat this significant criminal threat."

"These charges serve as a warning to would-be cybercriminals," said Deputy Attorney General Lisa O. Monaco, "that the Department of Justice, through the Ransomware and Digital Extortion Task Force and alongside our partners, will use all the tools at our disposal to disrupt the cybercriminal ecosystem."

A new column in Inc. argues that 14 years ago, Steve Jobs sent the most important email in the history of business — a one-sentence email to Bertrand Serlet, the company's senior vice president of Software Engineering, that's just recently been made public (through Apple's trial with Epic): It reveals a conversation about the things Apple needs to be able to accomplish in order to allow third-party apps on the iPhone. Until that point, the iPhone only ran 16 apps pre-installed on every device. Jobs had famously said told developers that if they wanted to create apps for the iPhone, they could make web apps that ran in Safari... Except web apps aren't the same as native apps, and users immediately set about finding ways to jailbreak their devices in order to get apps on them.

Apple had really no choice but to find a way to make it possible to develop apps through some kind of official SDK. Serlet lays out a series of considerations about protecting users, creating a development platform, and ensuring that the APIs needed are sustainable and documented. The list only has 4 things, but the point Serlet is trying to make is that it is important to Apple to "do it right this time, rather than rush a half-cooked story with no real support."

Steve Jobs' reply was only one sentence long: "Sure, as long as we can roll it all out at Macworld on Jan 15, 2008."

That's it. That's the entire response.

Serlet's email is dated October 2, 2007. That means Jobs was giving him just over three months... Three months to do what the software engineer no doubt believed were critical steps if Apple was going to support apps on a platform that would eventually grow to over 1 billion devices worldwide and become one of the most valuable businesses of all time. As if that wasn't enough pressure, two weeks later, on October 17, Jobs publicly told developers that there would be an SDK available by February of 2008. It turns out it would actually be made available in March, and the App Store would launch later in July of that year.

At the time, Apple's market cap was around $150 billion. Today, it's more than $2 trillion, largely based on the success of the iPhone, which is based — at least in part — on the success of the App Store. For that reason alone, I think it's fair to say — in hindsight — that one-sentence reply has no doubt proven to be the most important email in the history of business.

The New York Times' "On Tech" newsletter observes that Microsoft releasing a new version of Windows is now "basically a nonevent."

"This shows technology has evolved from a succession of Big Bang moments to something so meshed into our lives that we often don't notice it." The last version of Windows as we knew it was arguably released in 2012. I was a reporter at The Wall Street Journal at the time, and my professional life that year was dominated by the unveiling of Windows 8 — including the anticipation, the strategy around it, and its eventual reception. But that was basically the end of an era. New releases of Windows since then have become progressively less major. A significant reason is that personal computers are no longer the center of our digital lives. A new iPhone model gets a lot of attention — although it shouldn't get so much — but a refresher to Windows doesn't.

Still, the supremacy of smartphones is an insufficient explanation. Windows beginning around 2015 began to get regularly tweaked under the hood — just like Netflix, Facebook, and every app on your smartphone as well as the software that runs the phone itself. In other words, Windows just changes in dribs and drabs all of the time without most people noticing. Instead of waiting years to get a fresh computer, we're effectively getting a new PC with every tweak. The new edition of Windows will remodel the look of the software and improve features like reordering apps. But because Microsoft incrementally revises Windows, new versions of the software matter less to most people.

This shift for Windows was part of a remarkable transformation at Microsoft. The company's obsession with Windows threatened to relegate Microsoft to tech irrelevancy. Then Microsoft hired a new chief executive in 2014, and suddenly Windows wasn't the beating heart of the company anymore. That shows just how much institutions can change.

But more than that, a Windows launch morphing from a big thing to something a professional tech writer didn't see coming reflects what technology has become. It's no longer strictly the shiny new object that comes out of a box every once in a while. Technology is all around us all the time, and it's perfectly normal.